Apple recently dropped a significant update to its Apple Store app (not to be confused with the app store, the Apple Store app is downloaded through the app store). One of the key implementations made was the ability to distribute free content to users for promotional purposes. This promotion has begun with the usually 69 pence app Color Zen now available for free via the Apple store app.
The official Apple Store app will offer a new free app every week. It was originally thought that the promotion would only work when in the proximity of an Apple Retail Store, but as it transpires, this is not the case. If you don’t happen to be passing your local Apple outlet, you can grab Color Zen by simply selecting any store within the menu, and selecting the free app option.